The Commonwealth Games are set to take place in Birmingham in 2022 and the organisers have announced which local businesses it will be working with over the next two years and during the event.
Running live events for the Commonwealth Games will be event agencies DRPG, TBA and Outdoor Places Unusual Spaces (OPUS). Companies that will be running PR, marketing and other creative services have also been confirmed.
Birmingham 2022 is aiming to award such contracts to local businesses based in Birmingham and the West Midlands, where both DRPG and OPUS are based.
Out of the 10 businesses which have now been appointed to the Birmingham 2022 creative roster, eight are based in Birmingham or have offices in the West Midlands and they will help to deliver marketing and communications campaigns to support the Commonwealth Games over the next two years.
“We are living in uniquely challenging times for business, so we’re pleased to be able to demonstrate our commitment to local companies by awarding these contracts," said John Crabtree, chair of the Birmingham 2022 Commonwealth Games.
"We remain focused on using this once-in-a-lifetime event to bring benefits to Birmingham and the region. Of course, this has become absolutely essential today."
As well as providing a boost for these local businesses, the contracts will bring benefits to the local community, as Birmingham 2022 has incorporated social value into its tender process.
The companies named have made commitments that include creating apprenticeship roles, training local people on creative disciplines, school outreach programmes, and collaboration with local universities.
They will work on a large variety of projects including the Queen’s Baton Relay, the art and cultural programme, community engagement, volunteer recruitment and the launch of ticket sales.
Josie Stevens, chief marketing and communications officer for Birmingham 2022, said: “Birmingham is a city well-used to successfully staging major international events.
"The 2022 Commonwealth Games were awarded in extraordinary circumstances in 2017 [After Durban in South Africa was unable to host due to financial constraints] and we have less than half the time of previous host cities to raise awareness and engage a hugely diverse population."
The businesses announced today will be part of a long list of Birmingham 2022’s regional suppliers which by the end of the summer of 2022, will have benefited from an estimated £300 million worth of Commonwealth Games contracts.
The other companies running marketing and creative services for the Commonwealth Games include:
Gung Ho, Grayling and Pitch Marketing Group for PR support
McCann Central for design and creative services
Rainbow Productions for mascot design and production
BMG Research for consumer insights and polling
Goodform for customer relationship management
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