ATX Event Systems (ATXES) has appointed Dave Leong as chief creative officer and promoted Marcus Corona to general manager and Phil Wienholts to director of production.
They will form the new senior leadership team under CEO Beau Curtis, aiming to grow the agency’s audiovisual and production business which specialises in live and virtual events, concerts and experiences.
"Throughout the recent challenging times, we have continued to invest, not just in the latest technology, but in our people, services and delivery," said CEO Beau Curtis.
Leong joins Austin-based ATXES from cievents in New York where he led the production, creative and strategy teams, and was recently furloughed as a result of the COVID-19 crisis.
In his previous role he worked with ATXES, producing large-scale live experiences for global luxury goods, travel and technology clients.
“The relationship that we had built as client and vendor when we were producing mind-bending live events was quick and watertight,” said Leong.
“The team was committed to telling my clients’ stories through cutting-edge event technology, but more to the point, they were super creative, easy to work with and got the job done."
He continues: “At ATXES we are uniquely positioned to deliver the virtual experiences that are necessitated by this trying time. What’s even more exciting is that we are also part of the select few who are able to quickly pivot your event strategy from virtual to hybrid to live as the landscape changes."
ATXES has also recently developed a new four-acre plot into a multi-use campus with its own full-service studio for virtual event production.
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