Industry gets musical for coronavirus carers

Absolute Corporate Events invited industry friends to recreate a classic charity pop video and raise funds for frontline workers.

Absolute Corporate Events (ACE) invited industry friends to remake the classic pop video, Is This The Way to Amarillo, created by Peter Kay in 2005 for Comic Relief.

Appearing in the video are international hotel groups, events agencies, associations and venues including Barcelo, Accor, Kempinski and Four Seasons, Mundus, Banks Sadler, Top Banana, Kerzner, The Barbican and TV’s Lucy Piper.

“I was overwhelmed with the response we had from our industry friends," said Chris Parnham, owner and client strategies director of ACE.

"With the biggest international hotel groups, best known associations and event agencies involved we have perhaps the biggest charity pop-video our industry has ever seen, and I truly hope we will make people smile and encourage them to give generously to our amazing front-line heroes.”

A link on the video encourages viewers to donate to the “Clap for our Carers, Just-giving” campaign.

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