US event agencies join forces to support COVID-19 response

More than 80 live events companies are building hospitals, testing centres and personal protective equipment across the US.

Across the United States, more than 80 live event companies have launched Live for Life, a coalition offering engineering and support services for front-line services in the fight against COVID-19. 

Together the companies are applying their construction capabilities, logistics expertise, raw material inventories and labour to build essential support systems, including temporary hospital rooms, testing centres, emergency treatment patient rooms, personal protective equipment (PPE) and more.

“Together, the companies involved in the Live for Life coalition recognised that our industry can make a difference,” said Chris Meyer, CEO of George P. Johnson, one of the founding members of Live for Life. 

“Event producers specialise in planning complex logistics – in 2019 alone, we fueled the creation, production, setup and breakdown of 6,000 events in the US. We are highly organised and efficient, very familiar with operating at scale, and we know how to build the impossible quickly. Most importantly, we want to help.

“The live events industry impacts over six million people - many of whom are now without income due to COVID-19 restrictions. The damage to the industry was swift and significant, and this new alliance channels its defining grit and commitment by coming together to make a real difference. These people are not just rolling over, they’re mobilising.”

“Every leader we contacted agreed to join this coalition without hesitation,” stated Dave Walens, CEO of Exploring, another founding member. 

“Competitors came together as partners to meet this extraordinary need. This industry is united and is making it happen.”

Live for Life’s production and labour crews can be deployed regionally and can create temporary field hospitals within 72 hours of notification.

“We recognise that this challenge is larger than any one organisation. We are truly collaborating and learning from each other as an industry,” added Nick Simonette, VP of sales at founding member Czarnowski.

“Our gratitude and respect for our contemporaries has exponentially expanded and we cannot wait to come together in a live environment to talk, shake hands and even hug.”

Live event companies in the coalition so far also include Exhibitor Media Group, Freeman, 3D Exhibits, Jackson & Coker, ProExhibits, Apple Rock, Skyline Exhibits, SmartSource and Sparks – to name a small number of a growing list.

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