Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

Unicorn Events has announced its closure, as a result of the economic climate caused by the coronavirus pandemic.

In a letter to the industry, published on the agency’s website, MD Hannah Luffman wrote: “With the COVID-19 challenges ahead we likely won't survive the next 6-9 months and I have taken the decision to close the business.”

Luffman said that she took the decision while it was still possible that the team could be paid in full, along with suppliers for any work completed. She added that clients would be supported through the transition process. 

“Sadly, we, like most, didn’t prepare for something on this scale and we want to make sure that we close the agency as the same business that it was when it started; agile, honest and a little over-emotional,” said Luffman.

“I am so proud to be part of an industry that is pulling together, supporting each other and developing new relationships in response to this crisis.”

Luffman also used the announcement to address issues in the industry including the lack of women in leadership roles, BAME underrepresentation, neuro-diversity and sustainability, and added that she intended to return to the industry after a “(short) rest”.

In October 2018, the London-based agency opened a New York office to meet an increasing demand for US projects and clients. 

Unicorn’s project director, Manuela Cadarso, is one of 35 outstanding event professionals under 35 years old in C&IT’s A-List 2020

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