Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

Unicorn Events has announced its closure, as a result of the economic climate caused by the coronavirus pandemic.

In a letter to the industry, published on the agency’s website, MD Hannah Luffman wrote: “With the COVID-19 challenges ahead we likely won't survive the next 6-9 months and I have taken the decision to close the business.”

Luffman said that she took the decision while it was still possible that the team could be paid in full, along with suppliers for any work completed. She added that clients would be supported through the transition process. 

“Sadly, we, like most, didn’t prepare for something on this scale and we want to make sure that we close the agency as the same business that it was when it started; agile, honest and a little over-emotional,” said Luffman.

“I am so proud to be part of an industry that is pulling together, supporting each other and developing new relationships in response to this crisis.”

Luffman also used the announcement to address issues in the industry including the lack of women in leadership roles, BAME underrepresentation, neuro-diversity and sustainability, and added that she intended to return to the industry after a “(short) rest”.

In October 2018, the London-based agency opened a New York office to meet an increasing demand for US projects and clients. 

Unicorn’s project director, Manuela Cadarso, is one of 35 outstanding event professionals under 35 years old in C&IT’s A-List 2020

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

Ellie Kahn recommends

Furlough: The new F-word

Read more

Why Prague should top your post-pandemic Czech-list

This fairytale-like capital offers the perfect blend of city style, sophisticated hotels and a wealth of green spaces to enjoy

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

RSVP podcast Ep2: Afterparties, swarms of bats and a masked vigilante

This week's special guest is Elena Clowes, co-founder of Event First Steps.

New commercial director for Production Bureau

New commercial director for Production Bureau

Norfolk-based agency adds to its leadership team in preparation for a business rebuild after COVID-19.

Working hours have increased by 22% for those still at work

Working hours have increased by 22% for those still at work

Majority of event professionals say their employer has 'not taken an active role' in improving their wellbeing, finds Stress Matters survey.

LIVE UPDATES: IBTM Americas goes digital

LIVE UPDATES: IBTM Americas goes digital

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

Will IMEX America go ahead in September?

Will IMEX America go ahead in September?

The annual event industry trade show takes place in Las Vegas, which is reopening its casinos today.

#BlackLivesMatter: The event industry needs to wake up

#BlackLivesMatter: The event industry needs to wake up

C&IT’s editor calls for the industry to respond to the issues raised by George Floyd’s death.

Bright lights, big city: A three-day immersive event in Shanghai

Bright lights, big city: A three-day immersive event in Shanghai

BCD Meetings & Events organised a conference for the APAC leadership team of a lighting manufacturer.

How to prevent video-conference fatigue

How to prevent video-conference fatigue

All Zoomed-out and WebEx-hausted? Here's some advice from the president of the International Association of Speakers Bureaus.

'Being bold involves risk and that’s OK'

'Being bold involves risk and that’s OK'

Creative director Robert Dunsmore says drive-in cinemas are a great example of repurposing old ideas to meet new challenges.