Park in Philadelphia ‘flower-bombed’ by local event company

US-based agency found a way to ensure the flowers intended for several corporate events didn't go to waste when they had to be cancelled.

In Philadelphia, the event company DFW Event Design found an uplifting way to make use of the 2,000 flowers that were almost wasted after several of its events were cancelled, reported Philadelphia Magazine.

DFW Event Design drove the two truckloads of flowers to Rittenhouse Square, one of the major public parks in the city, and reportedly “flower-bombed the whole thing.”

Katie Robinson, the owner of DFW, came up with the idea when she saw European vendors having to throw away their event flowers when COVID-19 meant their events were cancelled.

They placed six vases around the park’s perimeter, placed lots of the blooms at the base of Antoine-Louis Barye’s lion statue and more at the fountain. Passers-by enjoying some fresh air could also take some of the flowers home with them from the remaining buckets that the company left behind.

“I was a little worried that people might see it negatively, but it hasn’t been that way,” Robinson told Philadelphia Magazine. “A guy came up to me and said, ‘I came out here for fresh air because my anxiety has been through the roof. I stumbled upon you guys, and this is just magnificent.’”

Robinson also enlisted Pennock Floral, DVFlora and Fabufloras Design for their help. In all, it took just eight people to put the whole thing together.

The video of the event below was created by The Philadelphia Inquirer.

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