Case study: Farm-to-table food experience in Barcelona

A tech company’s management team spent a day making and eating some delicious Spanish food.

Objective

Multinational consultancy Between Technology needed a transformative event to close a three-day management retreat.

The company was looking for an engaging, one-day activity that had a clear focus on sustainability and that would encourage team building and help the management team completely disconnect from work.

Solution

Follow the Folk, a gastronomic experience company, offered an authentic culinary experience that combined the discipline of the kitchen with a focus on sustainability and interpersonal connection. 

It designed a personalised farm-to-table expedition for Between Technology that used the culinary wealth of Barcelona to create a one-of-a-kind experience. During the day, participants had the opportunity to learn about traditional seasonal recipes and enjoy the wonders of Barcelonés cuisine.

 

Every detail of the expedition was designed with teamwork and authenticity in mind. The full-day experience was divided into three phases: harvest, cook, and enjoy.

  • HARVEST - Guests collected the ingredients that would be used in their meal from the organic garden of a small-scale producer, digging their hands into the soil while also learning about the role of each ingredient and the importance of sustainable practices

  • COOK - A traditional cooking workshop hosted among the hills of a local vineyard gave guests the opportunity to learn from a local chef while developing a four-course menu. The workshop strengthened the team’s ability to work together and trust in each other while naturally highlighting the important role played by each member of the team.

  • ENJOY - Guests enjoyed the fruits of their labour in a stunning private space called  Can Roda, a Mediterranean villa with cellar and organic vineyards. The four-course meal was accompanied by local wine pairings suggested by an expert, and the wine and conversation flowed freely. In fact, at the end of the day, the team asked to stay longer so that they could continue to enjoy the moment with their colleagues 

Verdict

One participant said: “I loved collecting the organic ingredients—we learned so many things and it was super interesting. Plus, we got to use the ingredients that we’d collected to make a meal. Thankfully the chef gave us great instructions, and everything turned out amazingly.”

“Experiencing the whole process of making a dish firsthand is remarkable. And having the opportunity to do this alongside my team and watching them have so much fun was just priceless.”

Lucía Valenzuela, talent specialist at Between Technology, said: “Follow the Folk paid attention to every single detail, and the expedition brought together so many things: teamwork, relaxation, disconnecting to connect, connecting with nature, and connecting both with yourself and with other people. 

“I would absolutely recommend their expeditions to anyone that’s looking for a way to reward a team.”

Fact file

What: Team building, farm-to-table experience

When: December 2019

Where: Barcelona, Spain

Who: 13 participants (management team)

With: Follow the Folk


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