New managing director for Yellow Fish

Brighton-based events agency appoints MD who will join the board and lead company's development and strategy.

(L-R) Laura Pace and Maria Valentine
(L-R) Laura Pace and Maria Valentine

Events agency Yellow Fish has appointed Laura Pace as its new managing director.

Pace joins from London brand experience agency Hot Pickle, where she served as business director, working on brands including Magnum, Dove and Coca Cola.

She will help lead the development and strategic direction of Yellow Fish, supporting its plans to grow sustainably, while working with the existing senior management team.

”After eight amazing years at Hot Pickle, I'm excited to join the talented team at Yellow Fish and explore the diverse range of projects the agency delivers for its global portfolio of clients,” said Pace.

”I'm excited to bring my consumer expertise to Yellow Fish and continue to produce innovative events around the world.”

Pace will join the board of directors and gradually take over the responsibility for the day-to-day running of the agency, ensuring the team and clients continue to be well supported. 

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