Picture this. You step out of the stunning Belle Époque lobby of the Hotel de Paris into glorious sunshine on Monte Carlo’s famed Casino Square and slide into the luxurious leather driving seat of Bentley’s new Flying Spur, before cruising through the Principality’s streets and out onto the winding roads and spectacular scenery of the French Riviera.
That’s what guests at Bentley’s global launch of the flagship model experienced as part of the luxury marque’s Centenary Celebrations in Monaco last year, and it’s a moment that will live long in the memories of the lucky few.
Iconic driving experiences
Monaco’s breath-taking backdrops combined with its well-established heritage in the world of motoring events has long made the Principality the perfect place for hosting car launches. Cruising on the panoramic roads overlooking Monte-Carlo à la Cary Grant and Grace Kelly in the 1955 classic To Catch A Thief is one of the world’s most iconic driving experiences, while the Monaco Grand Prix is widely considered to be one of the most prestigious automobile races in the world.
So, it’s no surprise that an internationally recognised automotive brand such as Bentley would choose a destination synonymous with both luxury and motor racing to reveal this important new model to the world. Whether you’re looking to launch a product, organise a rally or test drive, or host an exclusive workshop for principal dealers, Monte-Carlo Société des Bains de Mer (SBM) boasts an impressive portfolio of world-class venues ready to host you.
From a luxurious royal suite – the Princess Grace Suite at the Hôtel de Paris Monte-Carlo, designed to pay homage to the lady who left her mark on the history of the Principality – to Villa La Vigie, one of the most prestigious villas on the French Riviera offering unparalleled views of the Mediterranean, and the sumptuous Salle Belle Époque at Hôtel Hermitage Monte-Carlo – Monaco offers the most exceptional settings for all types of automotive events.
If it’s privacy and exclusivity you are after, buy-outs of the Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach hotel and Villa La Vigie are possible, with the capability to customise the resort in the colours of your event.
And from this May, it may even be possible to privatise the Place du Casino – the vibrant glamorous beating heart of the Principality – for an unforgettable automotive event. The square, which is home to the Casino de Monte-Carlo, is undergoing a transformation that will be completed this Spring. This follows SBM’s launch of a new business tourism hub last spring, featuring a brand-new conference centre, One Monte-Carlo.
When it comes to delivering automotive events, the Monte-Carlo SBM team have every detail covered, from a wide range of vehicle exhibition areas, both indoors and outdoors, to car parks with technical equipment and car washes, while a central contact person is on hand to advise and assist throughout, ensuring the smooth running and success of your event.
All venues provide easy access to nearby circuits and the winding highways of the area for rallies and test drives. And as an added bonus, by partnering with Monte-Carlo SBM, your delegates will receive additional benefits through the Monte-Carlo Pass Card including access to the Thermes Marins Monte-Carlo wellness centre and Monte-Carlo Casino, providing those luxurious extra touches that create unforgettable memories.