INVNT acquires Folk Hero

Event agency aims to grow its live and digital storytelling capabilities with acquisition of New York-based brand strategy specialists.

Folk Hero's CEO Rob Klingensmith
Folk Hero's CEO Rob Klingensmith

Event agency INVNT has acquired brand strategy agency Folk Hero.

The acquisition will bring brand strategy services to INVNT's new and existing clients.

Folk Hero works with fashion and lifestyle brands including Louis Vuitton, Moët Hennessy and the Calzedonia Group.

INVNT’s chief creative officer Paul Blurton said: “Folk Hero is the ideal complement to the live and digital brand storytelling capabilities provided by INVNT and its content studio HEVE.

“Working as we do across numerous industries and clients, it’s always so refreshing to meet companies that have devoted time and effort to creating their own master brand narrative.”

Kristina McCoobery, COO at INVNT added: “We recognise that to achieve our vision, we must evolve  to meet our clients at whatever stage of the storytelling cycle they need us. At a time when many of the old rules of marketing are changing, we believe that the brands with the best stories, told well, will win.”

Folk Hero was established by Rob Klingensmith, who has also held roles at advertising agencies Goodby, Silverstein & Partners and TBWA in San Francisco and Marcel Worldwide in Paris. 

Reporting to Blurton, Klingensmith will remain Folk Hero’s CEO working from INVNT’s New York headquarters.

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