Destination Guide: Australia

AIME increases numbers despite coronavirus

The conference saw a rise in registrations amid reduced levels of international travel.

AIME's welcome party in Melbourne
AIME's welcome party in Melbourne

Asia Pacific Incentives and Meetings Event (AIME), held last week in Melbourne, welcomed more than 2,500 visitors and 300 exhibitors.

Overall registrations were up 20%despite reduced levels of international travel due to the COVID-19 coronavirus outbreak.

Matt Pearce, CEO at Talk2 Media & Events, said: “The beginning of 2020 has seen our industry faced with many challenges, both locally and abroad, however, the community spirit imbued AIME 2020 and has never been stronger. 

“The feedback from both buyers and exhibitors so far has been incredibly positive and we’re proud to have delivered what we set out to do.”          

The conference kicked off with a Knowledge Exchange connecting delegates from all over the world for a day of education and community building. This was followed by two days of business on the show floor, with more than 10,000 meetings taking place.

AIME will run next year in Melbourne 22–24 February 2021.

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