Destination Guide: Australia

APAC planners still 'use manual processes' for most of their tasks

Australian and New Zealander event planners need a more technology-driven approach, according to new research by Cvent.

At AIME in Melbourne, event technology company Cvent shared the results of its latest research into the Australian and New Zealand events industry.

The findings reveal event planners and marketers in the region still face issues of "obscurity" in meetings and events budgets, difficulty proving ROI and inefficiencies around manual processes.

Spreadsheets and emails

Technology adoption is fairly low in the region, with 61% of event planners handling most of their tasks using manual tools such as Excel spreadsheets and emails, the research shows.

Event professional largely check-in attendees manually, with 68% of them using Excel spreadsheets or a paper register.

A further 60% also use spreadsheets, email responses or walk-in registrations to register attendees. 

Some 65% don’t track attendance at all or track it manually with paper sign-in sheets.

Just over one in ten (12%) of the respondents use the data gathered on-site to improve their event execution and attendee experience.

Cvent Australia director of sales Jack Ukil said: “There is a general lack of awareness about the benefits event technology can bring – not just to the event organiser, but to the overall attendee experience.

“The slow transition to technology is hindering event professionals from making important data-driven decisions, which will help them truly maximise the impact of their events and grow ROI and attendance year after year.”

Budget and ROI

Just under a third (29%) of respondents expected to see an increase in their event budget, while 62% said it would remain the same.

The research also shows that, despite half of the planners saying that ROI is the most influential factor behind their event decisions, nearly 60% of them have trouble proving it.

See the full report here

For more features and breaking news sign up to C&IT Magazine's daily Newstracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

LIVE UPDATES: New date proposed for Expo 2020 Dubai

LIVE UPDATES: New date proposed for Expo 2020 Dubai

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.