The charity ball with a projection-mapped 'Wheel of Fortune'

Country estate Alrewas Hayes hosted the 25th anniversary of the Hope and Homes for Children fundraiser.

Country estate venue Alrewas Hayes in Staffordshire hosted the sixth Midlands ball in aid of the Hope and Homes for Children charity in November 2019.

The evening also doubled up as the charity’s 25th birthday celebration for more than 400 guests, so it was critical that the event struck the right balance between a party and a fundraiser. By the end of the night, money raised reached an impressive £120,000. 

Solution

Alrewas Hayes handled all aspects of the event management and welcomed 420 guests from The Many Happy Returns Ball for arrival drinks in The Lakeside room overlooking the estate’s private lake and woodlands.

Guests then moved onto The Great Barn to enjoy a three-course meal prepared by the venue’s in-house chefs. The Great Barn is the largest space within Alrewas Hayes, able to accommodate up to 650 guests.

Following the meal, guests took part in party games including Pass the parcel and Birthday Wheel of Fortune (created with projection mapping) as well as a fast-paced live auction with money-can't-buy prizes and speeches. 

Revellers rounded up the evening on the dancefloor of The Great Barn to the sounds of the RPJ band fronted by Rick Parfitt Jnr. 

Three walls of The Great Barn video mapped a background image to complement the theme and at set times throughout the evening, the charity’s ‘Girl with Balloons’ video played. 

Additionally, the projection facilities showcased imagery and video content of auction items and pre-recorded messages for guests were played throughout the evening. 

Challenges

One challenge on the night was guests swapping seats and changing place names. However, with foresight, the Alrewas Hayes team was on guard and discreetly monitored changes so that the food service was not affected.  

There were also a handful of extra dietary requests at the start of the evening, but the kitchen was prepared for that possibility and was able to provide the right dishes for the right guests. 

 

Verdict

“Thank you, Alrewas Hayes, for a truly brilliant event,” said Claire Wright, patron of Hope and Homes for Children. “It was certainly one of the best parties of 2019 for us and the biggest fundraiser.  

“The event was seamless – the food and the service were excellent, the entertainment got everyone up and dancing and the espresso martinis were fantastic. Nothing was too much trouble for the team and the venue and location is stunning."

The charity was so delighted with the event that it has already booked its 2020 fundraising ball in the same venue. 

Fact file

What: Hope and Homes for Children Charity Ball

Where: Alrewas Hayes, Staffordshire (close to Birmingham, Derby and Leicestershire) 

Who: 420 guests

When: 16 November 2019



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