BAFTAs 'gift wallet' highlights trend for experiential giveaways

Company that provides BAFTA goodie bags calls for more sustainable and experiential gifts at events.

The BAFTAs took steps to make its 2020 awards more sustainable, recycling the red carpet, asking guests to borrow or re-wear outfits, banning single-use plastic and serving sustainably-sourced food. 

Organisers also got rid of the legendary ‘goodie bag’, replacing it with a 100% recycled wallet created by sustainable brand GroundTruth.

“Giving gifts to the nominees at award shows has been a long-standing tradition. Every year, onlookers are fascinated by the infamous ‘goodie bags’ packed with luxurious items, ranging from designer handbags to beauty products and luxury holidays,” said the company.

“But with the turn of the decade, the invigoration of climate activism and a clear need for change, a debate has developed around the landscape of gifting and many in the industry are torn about whether or not to provide branded freebies and goodie bags.”

GroundTruth told C&IT that every wallet gifted to nominees was made from recycled materials, removing eight plastic bottles from the environment each.Within the wallets were a variety of experiences from luxury brands, showing a shift in focus towards experiential gifting over material gifting. 

Experiences included five-star service on an American Airlines flight, a chance to enjoy a bottle of Taittinger Brut Réserve NV at BAFTA Piccadilly, a bespoke custom-made foundation experience at Lancôme in Harrods or Selfridges, an exclusive annual discount on all hair or beauty services at Paul Edmonds London salons and a three-course dining experience for two with sommelier's choice of wine at The Savoy.

“Rather than stopping all gifting and goodie bags, the BAFTAs used their freebies for good,” said GroundTruth. “Gifting experiences aimed not to increase an individual’s personal carbon emission, and most importantly, the BAFTAs were able to publicly promote issues surrounding sustainability in fashion, travel and food which are part of everyone’s day to day lives.

“BAFTA is creating change by promoting organisations with purpose, backing reliable and compassionate producers, and fostering emerging economies and communities.

“As BAFTA makes a move toward creating a carbon-neutral event, incorporating freebies that back this ethos provides a platform for ethical and sustainable brands. And who wouldn’t want to promote that?”

For more features and breaking news sign up to C&IT Magazine's daily Newstracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Top agencies speak out amid warnings the coronavirus response came ‘too late’

Top agencies speak out amid warnings the coronavirus response came ‘too late’

With reports that another key congress may be cancelled, agencies explain how they have been taking stock.

Delta commits $1 billion to become first carbon-neutral airline

Delta commits $1 billion to become first carbon-neutral airline

The airline makes 10-year commitment to mitigate all emissions from March 2020.

Smyle forecasts 50% turnover growth in 2020

Smyle forecasts 50% turnover growth in 2020

Agency features on the Sunday Times International Track 200 and predicts big things for the year ahead.

Deadline extended for A-List 2020

Deadline extended for A-List 2020

We’ve extended the deadline for entering this year’s awards celebrating 35 incredible event professionals under 35.

In pictures: The Mayfair Townhouse to open September 2020

In pictures: The Mayfair Townhouse to open September 2020

Iconic Luxury Hotels' new London property will have 172 rooms, a bar, a private gym and event spaces.

Incentive review: An action-packed countryside weekend at Gleneagles

Incentive review: An action-packed countryside weekend at Gleneagles

A luxury Scottish escape with whiskey tastings and outdoor activities including clay-pigeon shooting and archery.

DRPG acquires London agency Firehouse

DRPG acquires London agency Firehouse

Global agency’s acquisition of communications specialists Firehouse continues its recent growth.

C&IT redesigns magazine and website

C&IT redesigns magazine and website

Same great content but now with even more essential insight for event planners, says editor Calum Di Lieto.

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

‘At 11am we had nothing - by 7pm guests were walking into an awards ceremony’

Dan Broadberry discusses being on the 2019 A-List and how a ‘catastrophic’ storm may have helped him get there.

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

Exclusive: GPJ comments on Mobile World Congress coronavirus cancellation

MWC in Barcelona will not go ahead, as one senior agency planner says brands took action after consulting chief medical officers.

LATEST JOBS