Event professionals have revealed their top five complaints when attending meetings at a trade show, in a new report published by Asia Pacific Incentives and Meetings Event (AIME).
However, the report also found face-to-face meetings are as highly valued as ever, with 93% of business event delegates finding human interaction and connections important across business events, and 48% saying they are critical for success.
More than 200 event professionals from across the Asia Pacific region (87%) and the wider world (13%) were contacted and asked about industry challenges and the things they value most.
The study discovered that the biggest barriers to business when attending an industry trade show were:
1. Lack of quality buyers and exhibitors (33%)
2. Insufficient networking opportunities (24%)
3. Poorly organised appointments and meetings (20%)
4. Lack of educational opportunities (13%)
5. Poor timing of the industry event (10%)
It found that more than 60% of event professionals continue to find face-to-face connections the most effective way to conduct business, followed by email (32%) and phone calls (4%).
On the rise of digital in the industry, the two biggest concerns were losing touch with human relationships (48%), followed by online communities replacing physical communities (26%).
Matt Pearce, CEO of Talk2 Media & Events said: “This industry report provides real insight into what makes delegates tick – and is another way we’re continuing to listen to the community."
The research also found that the Asia Pacific region was critical (34%) to creating business growth, with 42% saying the region had significant influence and only 16% stating it had partial influence.
In terms of the best time to place business, 37% of event planners said the first quarter (Jan-Mar) was most important, followed by 23% for the third quarter (Jul-Sep), 25% for the second (Apr-Jun) and 15% for the fourth (Oct-Dec).
The survey was conducted by Talk2 Media & Events in the run-up to AIME 2020.
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