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Top 5 things event planners hate about trade shows

Study by AIME reveals the barriers that get in the way of business success at events.

Event professionals have revealed their top five complaints when attending meetings at a trade show, in a new report published by Asia Pacific Incentives and Meetings Event (AIME).

However, the report also found face-to-face meetings are as highly valued as ever, with 93% of business event delegates finding human interaction and connections important across business events, and 48% saying they are critical for success.

More than 200 event professionals from across the Asia Pacific region (87%) and the wider world (13%) were contacted and asked about industry challenges and the things they value most.

The study discovered that the biggest barriers to business when attending an industry trade show were:

1. Lack of quality buyers and exhibitors (33%)
2. Insufficient networking opportunities (24%)
3. Poorly organised appointments and meetings (20%)
4. Lack of educational opportunities (13%)
5. Poor timing of the industry event (10%)

It found that more than 60% of event professionals continue to find face-to-face connections the most effective way to conduct business, followed by email (32%) and phone calls (4%). 

On the rise of digital in the industry, the two biggest concerns were losing touch with human relationships (48%), followed by online communities replacing physical communities (26%). 

Matt Pearce, CEO of Talk2 Media & Events said: “This industry report provides real insight into what makes delegates tick – and is another way we’re continuing to listen to the community." 

The research also found that the Asia Pacific region was critical (34%) to creating business growth, with 42% saying the region had significant influence and only 16% stating it had partial influence.  

In terms of the best time to place business, 37% of event planners said the first quarter (Jan-Mar) was most important, followed by 23% for the third quarter (Jul-Sep), 25% for the second (Apr-Jun) and 15% for the fourth (Oct-Dec).  

The survey was conducted by Talk2 Media & Events in the run-up to AIME 2020. 

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