Destination Guide: Australia

Top 5 things event planners hate about trade shows

Study by AIME reveals the barriers that get in the way of business success at events.

Event professionals have revealed their top five complaints when attending meetings at a trade show, in a new report published by Asia Pacific Incentives and Meetings Event (AIME).

However, the report also found face-to-face meetings are as highly valued as ever, with 93% of business event delegates finding human interaction and connections important across business events, and 48% saying they are critical for success.

More than 200 event professionals from across the Asia Pacific region (87%) and the wider world (13%) were contacted and asked about industry challenges and the things they value most.

The study discovered that the biggest barriers to business when attending an industry trade show were:

1. Lack of quality buyers and exhibitors (33%)
2. Insufficient networking opportunities (24%)
3. Poorly organised appointments and meetings (20%)
4. Lack of educational opportunities (13%)
5. Poor timing of the industry event (10%)

It found that more than 60% of event professionals continue to find face-to-face connections the most effective way to conduct business, followed by email (32%) and phone calls (4%). 

On the rise of digital in the industry, the two biggest concerns were losing touch with human relationships (48%), followed by online communities replacing physical communities (26%). 

Matt Pearce, CEO of Talk2 Media & Events said: “This industry report provides real insight into what makes delegates tick – and is another way we’re continuing to listen to the community." 

The research also found that the Asia Pacific region was critical (34%) to creating business growth, with 42% saying the region had significant influence and only 16% stating it had partial influence.  

In terms of the best time to place business, 37% of event planners said the first quarter (Jan-Mar) was most important, followed by 23% for the third quarter (Jul-Sep), 25% for the second (Apr-Jun) and 15% for the fourth (Oct-Dec).  

The survey was conducted by Talk2 Media & Events in the run-up to AIME 2020. 

For more features and breaking news sign up to C&IT Magazine's daily Newstracker. 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.

Dear C&IT: Mental health first-aiders could help events staff in need

Dear C&IT: Mental health first-aiders could help events staff in need

Two readers call for a greater focus on mental wellbeing in the events industry.

Zoom responds to privacy and security concerns

Zoom responds to privacy and security concerns

The video conferencing app is under scrutiny as its popularity surges during the coronavirus pandemic.