BCD Meetings & Events (BCD M&E) has named Mikael Ek as its new managing director, EMEA.
Ek comes from American Express GBT’s meetings and events division where he was head of M&E in the Nordics. He has a varied background, including events agency management in multiple EMEA markets.
The announcement comes after Bruce Morgan took the role of chief operating officer for the agency.
BCD M&E has implemented several key leadership changes within the regions of EMEA and the UK, as the company continues to execute a three-year strategic growth plan.
Other changes in the leadership team include Helen McCabe as the new managing director, UK. McCabe has been with BCD M&E for 28 years, and will now manage leaders in the UK from all lines of the business.
Geert Jan Jongeneel, who was previously chief financial officer and managing director EMEA, will continue to be global chief financial officer and focus on targeting new acquisitions.
“The main objective for me is setting the company’s strategic direction as well as ensuring a successful sales and operations function across the EMEA region,” said Ek.
“As a business, we are making significant investments in technology and enhanced services in 2020, and I look forward to ensuring we successfully deploy, and embrace, those solutions within the region as part of our overall global business plan.”
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