BCD M&E appoints chief operating officer

New COO will manage leaders from five regions, as the agency continues its global growth plan.

BCD Meetings & Events (BCD M&E) has named Bruce Morgan as its chief operating officer as part of its three-year growth plans. 

Morgan will manage all leaders from five regions which include APAC, LATAM, NORAM, EMEA and the UK. The agency has separated the UK and EMEA into two distinct regions to provide clear focus and leadership for its second-largest market globally, the UK.

“We determined this role was necessary for heightening our focus on providing exceptional local services alongside our global strategy,” said Scott Graf, BCD M&E’s global president.

BCD M&E's “Vision 2021” strategic plan aims to expand the business through organic growth and strategic acquisitions. 

Morgan said: “While the regions will continue to work closely on many initiatives, we recognise they have distinct products, services, strategies and maturity and this will allow both regions to evolve accordingly."

He brings 25 years of industry experience across various functions and global regions and has spent the last 15 years at BCD M&E.

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