Why delegates on a tropical incentive were happy to clean the beach

Dell Technologies' StaceyLynn Hoaglan explains how the company is tackling its sustainability challenges.

StaceyLynn Hoaglan is director of EMEA internal events at Dell Technologies. She spoke to C&IT about why sustainability and CSR are intertwined.

What sustainability and CSR initiatives does Dell have at the moment?

We have sustainability reports produced by a team whose sole focus is on the subject. I look at the events we’re putting on and think about the impact they have.

Whether it’s talking to a venue about single-use plastic or looking at how economical they’re being, we want to make sure these things are a priority for our event partners.

Is it the same for incentives?

Absolutely. We were in Bermuda recently for a five-day incentive with 800 members of our team. While we were there, we worked with Keep Bermuda Beautiful for a beach cleaning. We also painted containers on the beaches for people to throw their rubbish away.

Do people find that kind of thing rewarding?

Yes they do, and I’m always amazed by the response we get to any kind of CSR activity at an event. In the case of Bermuda, they were so happy to experience all of the things they did while on the island that they were happy to spend an hour-and-a-half of their time to give a little bit back.

StaceyLynn Hoaglan

How would you advise those looking to make their events more sustainable in the future?

Let people know that you are doing things with sustainability in mind. So if you say to someone you’d love for them to take a train rather than a taxi, tell them it’s because you’re trying to make the event as green as possible.

Some of it is going to be hard to implement, but it’s about people understanding why you’re doing it and practising what you preach.

What are you doing at some of your events that’s a little bit different?

We’re looking at using badges that can be made into garden furniture afterwards. We’ll have some examples of the furniture at the venue so that we can say: ‘If you give us your badge after the event, it will go into making a chair like that.’

For more features and breaking news sign up to C&IT Magazine's daily Newstracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

LIVE UPDATES: Cannes Lions goes from postponed to cancelled

All the latest postponements and cancellations as the world deals with the spread of coronavirus.

Furlough: The new F-word

Furlough: The new F-word

Recently furloughed creative director Dave Leong explains the thinking that’s helping him navigate tricky times.

‘Virtual event providers have been opportunistic’

‘Virtual event providers have been opportunistic’

Think carefully about going virtual if your event can be postponed to later in the year, says Shaumik Saha from Stride Plus Events.

Events company helps build temporary hospital in Berlin

Events company helps build temporary hospital in Berlin

PRG's teams in Germany and the US are supporting health workers on the frontline in the fight against COVID-19.

How venues can rise to the challenge of coronavirus

How venues can rise to the challenge of coronavirus

Be flexible with your payment terms or cancellation policies, says Katie Roberts at National Museums Liverpool.

Dear C&IT: Mental health first-aiders could help events staff in need

Dear C&IT: Mental health first-aiders could help events staff in need

Two readers call for a greater focus on mental wellbeing in the events industry.

Zoom responds to privacy and security concerns

Zoom responds to privacy and security concerns

The video conferencing app is under scrutiny as its popularity surges during the coronavirus pandemic.