Trin Basra has joined Freeman EMEA’s agency services as executive creative director at its Soho office.
Basra brings a wealth of industry knowledge, passion and innovation to help "drive the agency to the next level" in the live experience space.
Her track record includes starting up her own creative business, award-winning projects and working for a wide variety of respected brand experience agencies.
She has worked with global clients including Cisco, Gartner, Coty and Twitch.
“Having worked with Trin, I know the level of quality, fresh approach and leadership she brings,” Carley Faircloth, global VP and managing director said.
“Knowing where we are going as an agency, I couldn’t wait to offer her this leadership role to help me develop and grow our creative offering.”
Basra joins the agency at a pivotal time, the agency said, adding that it is investing in talent amid "significant" growth to its existing client base.
“I'm really looking forward to getting to work on the plans we have for the agency which I believe will see us recognised as the leaders in our industry," added Basra. "We have already secured some of the best talent in the sector and I look forward to starting work with them."
For more features and breaking news sign up to C&IT Magazine's daily Newstracker.