Pure Events appoints business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

Pure Events has appointed Glenn Wallace as its new business development director.

Wallace has previously worked for the Global Systems Mobile Association (GSMA) and the Mobile World Congress (MWC), where he launched the first Mobile 360 series event in Dubai. His clients included Amazon, Samsung, Oracle and IBM.

He then joined C-squared where he was project lead for the Festival of Media LatAm, Miami (FOMLA).

At Pure Events, Wallace’s main objective will be to develop existing client relationships and broaden the client base of the company.

“We are so excited by Glenn joining our team, due to his strategic acumen and breadth of experience,” said Charlotte Gentry, CEO and founder at Pure Events.

“Incentives has really flourished over the past five years and as such our client base has shifted to working with global companies, which really requires us taking a strategic approach to their marketing strategies, which matches Glenn’s abilities extremely well.”

Glenn Wallace added: “I am looking forward to getting under the skin of our exciting clients, but also bringing on board some new clients who will really benefit from our strategic approach in the industry.”

In 2019, Pure Events grew its revenue by 20%, and hopes to achieve a further 20% growth in 2020.

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