Brands at Work appoints new creative director

Senior hire brings experience from a range of sectors that will help the agency meet the evolving needs of clients.

Brands at Work has appointed Simon Boniface as creative director. 

Boniface has spent the last five years as creative director at Freeman, and he brings more than 20 years of experience to the agency. 

Karen Kadin, managing partner, at Brands at Work said: “Our agency is growing across geographies and industries, and so too are the scale and complexity of the creative briefs that we are answering.   

“While I’ll still be passionately involved in our creative direction, Simon’s appointment will create more space to focus on the agency’s continued growth and the development of our talent.”

Simon Boniface added: “I was attracted to Brands at Work’s ethos of putting ideas into action. I saw a close-knit and agile team, obsessed with solving their clients’ problems through creativity.

"Brands at Work is an agency where ideas can come from anywhere and everyone; it’s simply all about the clients and the work we create together.”  

His experience has spanned sectors including FMCG, fashion, retail, technology, pharmaceutical and luxury brands.

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