7 biggest challenges facing the travel industry

Economic uncertainty, sustainable travel and climate change are expected to be the biggest challenges in 2020, TTE report finds.

The biggest challenge facing the travel industry in 2020 is ‘economic uncertainty’, according to 53% of those polled in a recent Travel Technology Europe survey.

Issues surrounding sustainable travel and climate change were flagged as concerns by 45% and 44% of respondents respectively.

Some 40% also identified gaps in technological skills within the industry as a key challenge.

Key challenges:

  • Economic uncertainty 53%
  • Sustainable travel 45%
  • Climate Change 44%
  • Technology skills gaps 40%
  • Brexit 25%
  • Terrorism 24%
  • Cybersecurity 20%
  • Other 7%

TTE say this ties in with "perceived barriers to digital transformation", where knowledge and skills gaps were highlighted as key factors limiting growth by 75% of people surveyed.

"At the time of polling, the UK was approaching a general election, with uncertainty surrounding Brexit and the future of the country evidently having an impact on respondents," said David Chapple, group portfolio director for Travel Technology Europe.

"Uncertainty aside, the findings echo increasing concerns about travel’s impact on climate change as well as the need for creating sustainable travel options.

"While this is a huge challenge for the industry as a whole; there is much we can do to help facilitate progress in these areas: from introducing more energy-efficient technologies to utilising Big Data in order to identify patterns of behaviour that contribute most to climate change.

Of the tour operators, travel agents, hoteliers and TMCs who completed the survey, more ‘eco-friendly, sustainable travel options’ were also highlighted by 47% as issues that were being increasingly asked about.

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