The fresh Group hires new CEO

New leader for the global events agency will set its strategic vision, amid recent tech sector growth.

Lee Harris
Lee Harris

Global events and communications agency The fresh Group has kicked off 2020 by hiring investor and business transformation expert Lee Harris as its new CEO.

Harris has worked closely with the group as chairman and non-executive director for the last four years.

He has agreed to take a more active role in setting the strategic vision for the years ahead.  

As well as a wider portfolio of clients in retail, automotive and the financial industries, The fresh Group will also continue its focus on the tech sector with more growth expected under the new leadership.

"It’s been a real honour to have been offered the role of CEO especially as I have seen fresh go from strength to strength while working closely with the leadership team," Harris said.

"Over the last two years, we have continued to recruit and develop the skill sets internally to diversify our service offering to our clients and the feedback has been phenomenal, in particular with our insight, creative and project delivery departments."

Harris added that more clients are partnering with fresh for the long term because of the "continued value fresh can add, over and above using individual niche agencies".

"I am really proud of the team at fresh so far in response to our continued development. Especially of our teams on the front line who make amazing things happen for our clients day in and day out," Harris said.

"As our client portfolio continues to grow with the direction we are taking, I am tremendously excited about the opportunities that these new partnerships will bring." 

The fresh group is based in Manchester, operating on a global scale and has a client portfolio across retail, automotive, tech and financial industries.

For more features and breaking news sign up to C&IT Magazine's daily Newstracker here. 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How Worldspan is keeping its team connected during a crisis

How Worldspan is keeping its team connected during a crisis

'It's critical to have regular, honest communication with the whole team,' says event agency's MD Sophie Morris.

Our view: I watched a car-crash webinar

Our view: I watched a car-crash webinar

C&IT’s senior reporter Ellie Kahn prays that online events quickly improve during the lockdown.

LIVE UPDATES: Which international events are being cancelled

LIVE UPDATES: Which international events are being cancelled

All the latest postponements and cancellations as the world deals with the coronavirus pandemic.

'Indefinite' travel ban leaves planners with more questions

'Indefinite' travel ban leaves planners with more questions

As the Foreign & Commonwealth Office updates its advice against all non-essential travel, can planners make any forward bookings at all?

Insurance company rejects agency’s coronavirus claim

Insurance company rejects agency’s coronavirus claim

Creative communications agency had taken out specific coverage for ‘human contagion disease’ in the lead up to the coronavirus pandemic.

Case study: Genesis launches luxury electric car Mint Concept

Case study: Genesis launches luxury electric car Mint Concept

INVNT's car launch event included a runway show, live music and dancing at a brand new venue in New York.

9 ways to improve your virtual meetings

9 ways to improve your virtual meetings

Dan Walker from Ashfield Meetings & Events has compiled a checklist to ensure your video calls run smoothly.

Deadline extended for the C&IT Awards Americas

Deadline extended for the C&IT Awards Americas

As C&IT expands its reach globally, we've launched the C&IT Awards Americas to recognise the best in US events.

Unicorn Events closes due to COVID-19 challenges

Unicorn Events closes due to COVID-19 challenges

Agency MD Hannah Luffman says the business will close while it is still possible to pay staff in full.

How the UK government is supporting the hospitality and events sector

How the UK government is supporting the hospitality and events sector

Suggestions of an extended lockdown period are adding pressure to the events sector, says University of Derby's Brendan Moffett.