Global events and communications agency The fresh Group has kicked off 2020 by hiring investor and business transformation expert Lee Harris as its new CEO.
Harris has worked closely with the group as chairman and non-executive director for the last four years.
He has agreed to take a more active role in setting the strategic vision for the years ahead.
As well as a wider portfolio of clients in retail, automotive and the financial industries, The fresh Group will also continue its focus on the tech sector with more growth expected under the new leadership.
"It’s been a real honour to have been offered the role of CEO especially as I have seen fresh go from strength to strength while working closely with the leadership team," Harris said.
"Over the last two years, we have continued to recruit and develop the skill sets internally to diversify our service offering to our clients and the feedback has been phenomenal, in particular with our insight, creative and project delivery departments."
Harris added that more clients are partnering with fresh for the long term because of the "continued value fresh can add, over and above using individual niche agencies".
"I am really proud of the team at fresh so far in response to our continued development. Especially of our teams on the front line who make amazing things happen for our clients day in and day out," Harris said.
"As our client portfolio continues to grow with the direction we are taking, I am tremendously excited about the opportunities that these new partnerships will bring."
The fresh group is based in Manchester, operating on a global scale and has a client portfolio across retail, automotive, tech and financial industries.
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