How yoga can unlock a healthy and sustainable life in events

The man behind the biggest yoga festival in the US describes how he set up an agency and why a quiet mind is the key to creativity. ­­­

Kyle Michaud is the founder and creator of Experience Expositions, which produces North America’s largest yoga festival, The Yoga Expo (12,000+ attendees each year). Michaud is a leader in consumer-expo experiences and focuses on promoting sustainable consumption and production.

You set your own agency up - how difficult was it to make it successful? 

At first, the challenge was to discover what the marketplace was missing. The puzzle pieces fit together after I figured out that the greatest way to offer value was to connect brands, consumers and yoga instructors. I was able to benefit from taking a risk and having an overall vision. 

How long have you been established, and what did you do before?

Experience Expositions has been doing business for six years. We've produced over 40 events in 10+ convention centres across North America. Before Experience Expositions, I produced music festivals, hosting 2,000 to 4,000 attendees on college campuses on the East Coast.

What is the proudest moment of your career and the agency?

The proudest moment of my career is when we secured our first major sponsor for the Yoga Expo. While it was a big financial win for my business, but what really made me happy was realising that this confirmed my belief that bringing like-minded people and brands together was a win-win for everybody.

Where do you look for creativity?

I like to quiet my mind if I’m in need of a creative idea. The best thing I can do for myself is to spend quality time at my farm in North Carolina. I feed the animals, do yard work and cook healthy meals. This allows me to really step away from my business. It’s in these mindful moments on the farm where I come up with my best ideas.

How do you maintain your energy levels and enthusiasm in such a fast paced industry?

It helps that I truly love what I do for a living.  Connecting people who share similar beliefs and goals is a passion of mine. I also get overwhelmingly positive feedback from my events, and this is a huge motivator for me to continue to make my events better each year.

Even during my busiest times of the year, I stay grounded by embracing this energy and eating healthy, doing cardio workouts and lifting weights. 

Any client wins you're really proud of and why?

I personally followed LaraBar for years due to my love of the brand and its mission. Three years ago, LaraBar became a client of mine. Over the past few years, our relationship has flourished so much that they're now the main sponsor at The Yoga Expo. 

Anything else you'd like to tell us about?

My longstanding belief is that any feat is possible with will and perseverance. Any challenges are just speedbumps along the way. What I love about producing events is that it's given me the ability to live the lifestyle I've always wanted while promoting a mission I believe in: a healthy and sustainable way of life. 

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