Why career development outranks salary

A panel of experts at C&IT's US Forum discussed whether personal development beats reward for retaining top talent.

Is career development more important than salary and perks in keeping the best performing talent at event agencies? This question was put to three agency panellists at C&IT’s US Forum, held at Chewton Glen.

Scott Cullather, CEO of INVNT said: "Compensation is obviously very important but if you can give high performers a belief and a vision that they can grasp onto, and allow them to grow into that, the perks and compensation will come along with it."

Ashfield Meetings & Events’ global marketing manager, Stephanie Gross, agreed, saying: "The salary has to come along with developing in your role and taking on new responsibilities."

Steve Perkins, MD of GOTO Events, added: "A lot of it comes down to the individual and what the individual wants. If somebody’s hyper-ambitious then career development is going to be important to them. The pathway and journey of where they can go have to be real. 

"You ask so many people why they left a particular job and they often say it’s because they were promised the earth and that there would be career development opportunities, but there weren’t. 

"There was a cap on their progression and the only way they could move up was if someone else left the organisation."

You can watch the full panel discussion in the video above. 

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