Is there a global war for talent in events?

A panel at C&IT's US Forum discuss what event agencies can do to find and keep the best people.

At C&IT’s US Forum held at Chewton Glen, a panel of experts discussed how to attract and retain high performing talent.

On the panel (L-R) was Scott Cullather, co-founder & CEO of INVNT, Stephanie Gross, global marketing manager at Ashfield Meetings & Events and Steve Perkins, managing director at GOTO Events.

The first question put to them was ‘do you think there is a war for talent in the events industry?’ 

Cullather replied: "100%, I absolutely think there is a war for talent. Half the world’s population is Gen Zs and millennials and more than anything they want a shareable experience. We happen to be fortunate enough to be in the live events business that designs, creates and facilitates experiences. What that means is that the talent base is going to shrink compared to the demand."

Perkins added: "It’s an employee's marketplace. There’s a lot of very talented people out there and they are incentivised to be working for bigger agencies. 

"We’ve got a satellite office in London with our main office down in Bournemouth and one up north. One of our challenges is how do we recruit people from agencies in London and get them to come down to Bournemouth on the coast."

Gross had her own take on the issue of getting employees to work outside major cities. "We just moved offices from the suburbs to a place closer to Philadelphia for that same reason – we have trouble competing with the big event agencies in the city for talent."

You can watch the full panel discussion in the video above. 

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