Is an empty box the best way to thank clients at Christmas?

UK-based event agency Top Banana has gifted its clients this year with a box of... nothing.

At a time of the year when everyone is sending their clients thank you gifts and Christmas treats, one event agency has had a great idea that also gives back to local communities.

This year Top Banana launched their #GiftOfGiving campaign focused around one of the best parts of Christmas… food.

But instead of sending clients mince pies or advent calendars, they have instead decided to address the issue of poverty in the UK. According to the agency, 14 million people are living in poverty - including 4.5 million children.

And so, Top Banana has sent their clients boxes of… nothing. The aim is to encourage them and their colleagues to fill their empty boxes with food donations and then take it to their local food bank.

What’s more, using the Trussell Trust’s food bank finder, the agency has personalised each package with information on where their nearest foodbank is and how far away it is from their offices - alongside a list of all of the types of foods and toiletries that can be donated.

Jessica Badminton, senior event manager at Quilter Financial Planning, was a recipient of Top Banana’s ‘Gift of Giving’ campaign.

"At the time of year when giving is so pertinent, Top Banana have produced an incredible initiative to give to those not as lucky as most of us," Badminton says.

Sacrificing the all-too-common advent calendars and notebooks (which we love too), they’ve given their clients the possibility of donating food and toiletries to their local food bank. And knowing we’re a busy bunch, they’ve even taken all of the hard work out of it, by providing us with the box and details of our nearest drop off point. A genius idea to get the whole office involved - great work Top B team!"

Polly Stobinski, marketing manager at Top Banana, says: "Like most companies, every year we send our clients a gift to thank them for their continued support. However, this year we wanted to up our game and do something that would stand out, but also make a difference.

"The idea around our ‘Gift of Giving’ campaign was to make a big impact when the present landed at the client’s office and get people talking, but to then really strip the message back and keep it simple and CSR-focused.

"Our clients and employees have really engaged with the idea and really gone all-out with their donations. So far, we have donated nearly a tonne of food and essential items to food banks across the UK, which is an amazing team effort and something we’re really proud of."

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