In 2020 Incentive planners will increasingly seek authentic experiences that are also ethical and environmentally friendly, according to research luxury travel members club Stay One Degree.
The research, which also uses insights taken from member bookings and requests, has revealed three luxury trends for incentive planners next year.
1. Conscious tourism
Planners must put more thought into how their luxury trips impact the planet.
56% of luxury travellers said that the environment is a top concern for them. The research predicts a significant rise in ethical and eco-friendly escapes, with an emphasis on eco-friendly homes with natural energy and locally sourced produce.
2. Wellness trips in alternative destinations
With 30% of luxury travellers stating that mindfulness and wellbeing activities are their main priority when booking their next holiday, 2020 will see a rise in bookings to alternative wellness destinations, such as Japan.
Ophelia Yeung, senior research fellow at the Global Wellness Institute, claims that "when you have local healing or medical traditions, spiritual and other practices, it makes the whole experience more authentic."
3. Enotourism on the up
33% of luxury travellers actively sought out food-specific destinations with access to well respected Michelin Starred restaurants, local produce markets and nearby culinary courses.
A focus on wine – or enotourism – is a relatively recent development in food-centred trips. While ‘New World’ wine destinations such as California have already capitalised on this, the ‘Old World’ vineyards in France, Spain or Portugal are catching up, with an uptick in wine-related bookings to these destinations expected in 2020.
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