Dear C&IT: There are alternative routes into events

The fresh Group's director of client delivery writes about the tricky business of getting into events for newcomers.

Dear C&IT,

I had to write into you after reading your article about the effectiveness of event management degrees as it is a profound debate within the industry and the contents certainly struck a chord with me.

Given the escalating costs associated with obtaining a degree and the rise of successful apprenticeship schemes, as an industry, we should, of course, be supporting alternative routes into our sector.

Here at The fresh Group, we are proud of our partnership with Manchester University and have successfully recruited numerous graduates over the years, including some who undertook work placements at fresh as part of their degree. 

However, it would be single-minded to say that this can be the only path into our industry and we have a duty to explore other options to support the talent of the future. 

Both theoretical and practical experience are essential with any route into the industry - but of course experience really only comes with time in the actual job.

As a leadership team, we understand this and are always working to find ways to introduce newcomers to the industry, whether that be through an academic or vocational path; and definitely not through free labour.

It's an interesting debate and I am always open to discussing this further with my industry peers so hope this continues to be a key discussion point.

Laura Lee,

Director of client delivery, The fresh Group

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