Popular and emerging destinations for corporate events

Part four of the State of the Industry: Corporate Report asks which cities are favoured by event planners.

We asked corporate event planners ‘Which domestic destination/city did you use most for events in the last year and why?’

London was the most popular answer, for a variety of reasons, from "this is where our office and clients are based" to "lots of venue choice and it’s a travel hub."

Manchester was the second most popular answer, with Glasgow, Wiltshire and Exeter also among those mentioned.

AstraZeneca’s Robert Quayle said of Glasgow that it was "one of the most collaborative cities I have ever worked with."   

The most popular international destination for events over the past year was more of a mixed bag but Amsterdam, Madrid and Dubai were all mentioned multiple times. 

Portugal and Las Vegas got a mention, as did Luxembourg by one planner whose company has an office there. In fact, the most common reason for choosing any particular destination was having an office there or an established business connection to the destination.

Emerging destinations

Our survey also asked which emerging destinations event planners were going to be using in the coming year. No one place stood out as the most popular answer, but some of the those mentioned were:

  • "Eastern Europe, because of competitive pricing and excellent production companies"

  • "Budapest – it’s good value for money and a beautiful city"

  • "Hong Kong for access to China"

  • "Belfast – increasing customer base and opportunity"

  • "UAE because of competitive costs"

  • "Philippines because we have never used it before but it looks exciting"

  • "Peru for its ‘bucket list’ qualities"

  • "Poland because of client’s wishes"

Among the most popular destinations for next year that have been named elsewhere on C&IT recently are:

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