Case study: Avon's Circle of Excellence 2019

Venues and Events International organised a 'once in a lifetime' trip to Monaco and the Champagne region of France.

Objectives

Circle of Excellence is an annual recognition event rewarding Avon’s zone managers in central Europe for outstanding sales performances. The programme is held in very high esteem by the sales force and is considered a genuine incentive for performance. Previous destinations have included Japan, Miami, South Africa, New York and Dubai.

The challenge for Venues and Events International was to come up with a programme for a pre-selected destination – the Champagne region of France and Monaco – that would be considered a ‘once in a lifetime’ trip for winners that may have been on up to five previous trips. 

The emphasis is on creating ‘memorable moments’ that could not be managed by an individual on their own holiday, as well as ample shopping time for a group that loves retail therapy.

Solution

The agency team put together a tailored agenda ensuring that winners were given a balance between active and leisurely pursuits, including luxurious touches and gifts each day. 

DAY 1 

Guests flew in to Paris before being transferred by coach to Reims, to the Chateau de Fere to check-in and enjoy a welcome dinner

DAY 2

After breakfast, guests were taken to the Ruinart House of Champagne for a private tour and tasting, including champagnes that cannot be purchased anywhere in the world, followed by a fine dining lunch. 

In the afternoon, guests were taken on a tour of Reims including the Cathedral and plenty of opportunities for shopping. Dinner is then served at the Brasserie Excelsior. 

DAY 3

After breakfast, guests were transferred to the airport for a short flight to Nice. Upon arrival in Nice, guests were transferred by coach to the Hermitage Hotel in Monaco to check-in and freshen up. 

After lunch, guests are taken on a guided tour of the Old Town including the Palace and Cathedral, before the chance to shop at the Polygone Riviera Mall. Dinner was served at La Maree before retiring to the Hermitage.

DAY 4

After breakfast, guests were transferred to the harbour to embark on a stunning catamaran for a day of sailing at leisure. 

On board, guests enjoyed an open bar before arriving at Saint Jean Cap Ferrat where they could swim in the sea and have lunch at the Passable Beach Restaurant. 

After lunch, guests sail back to Monaco where they enjoy individual spa treatments before the main event – the gala dinner. 

The gala dinner took place within the Hermitage Hotel in the Belle Epoque Room. Entertainment during the evening includes a light act, dancers, band and DJ between a stunning 4 course fine dining menu.  

DAY 5

After breakfast, guests had a safety briefing before being taken to their very own CV2 Cars, which they could drive themselves in a colourful rally to Saint Michel Ville France Sur Mer.

On arrival, guests enjoyed a tasting of local produce before taking lunch at the incredible La Plongeoir Restaurant. 

After lunch, guests continued the drive to Eze for a perfume making activity at the Fragonard Factory. On return to Monaco, guests enjoyed dinner at Café De Paris before enjoying the world famous Monte Carlo Casino.

Verdict

Throughout the event guests said that they "felt like princesses, had the best trip yet and were delighted with the range of activities on offer."

Avon stakeholder, Bogdan Berdacovici said "Working with Venues and Events International was an excellent experience, they made life so much easier and really put our guests at the centre of everything they did, ensuring that they had the best possible experience."

Fact file

What: Circle of Excellence incentive

Who: Avon

With: Venues and Events International 

When: June 2019

Where: Monaco and the Champagne region of France 


For more features and breaking news sign up to C&IT Magazine's daily Newstracker here.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What the election result means for events

What the election result means for events

Following a landslide victory for the Conservative Party in the general election, what do key industry figures think about the result?

C&IT's APAC Awards now open for entries

C&IT's APAC Awards now open for entries

Brand new this year, C&IT will recognise the very best in events in the Asia Pacific region.

Which trends do corporate event planners expect to see next year?

Which trends do corporate event planners expect to see next year?

In part nine of our State of the Industry: Corporate Report, we asked corporate event planners what trends they expect to see in 2020.

Trinity Event Solutions appoints managing director

Trinity Event Solutions appoints managing director

Jenny Harding steps into a new role after ten years at the agency, where she has also been recognised for charitable work.

Top 3 incentive trends for 2020

Top 3 incentive trends for 2020

What are the biggest luxury travel requests that incentive planners should watch next year?

Plans revealed for major new Edinburgh arena

Plans revealed for major new Edinburgh arena

The 8,000 seater indoor arena in Scottish capital is expected to include conference space and hotels.

What corporate event planners want from suppliers

What corporate event planners want from suppliers

Part eight of the State of the Industry Corporate Report asks what the most influential factors are when choosing suppliers.

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Tourism Australia's Penny Lion talks about the bushfire crisis and the country's booming events industry.

Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

LATEST JOBS