Case study: Avon's Circle of Excellence 2019

Venues and Events International organised a 'once in a lifetime' trip to Monaco and the Champagne region of France.

Objectives

Circle of Excellence is an annual recognition event rewarding Avon’s zone managers in central Europe for outstanding sales performances. The programme is held in very high esteem by the sales force and is considered a genuine incentive for performance. Previous destinations have included Japan, Miami, South Africa, New York and Dubai.

The challenge for Venues and Events International was to come up with a programme for a pre-selected destination – the Champagne region of France and Monaco – that would be considered a ‘once in a lifetime’ trip for winners that may have been on up to five previous trips. 

The emphasis is on creating ‘memorable moments’ that could not be managed by an individual on their own holiday, as well as ample shopping time for a group that loves retail therapy.

Solution

The agency team put together a tailored agenda ensuring that winners were given a balance between active and leisurely pursuits, including luxurious touches and gifts each day. 

DAY 1 

Guests flew in to Paris before being transferred by coach to Reims, to the Chateau de Fere to check-in and enjoy a welcome dinner

DAY 2

After breakfast, guests were taken to the Ruinart House of Champagne for a private tour and tasting, including champagnes that cannot be purchased anywhere in the world, followed by a fine dining lunch. 

In the afternoon, guests were taken on a tour of Reims including the Cathedral and plenty of opportunities for shopping. Dinner is then served at the Brasserie Excelsior. 

DAY 3

After breakfast, guests were transferred to the airport for a short flight to Nice. Upon arrival in Nice, guests were transferred by coach to the Hermitage Hotel in Monaco to check-in and freshen up. 

After lunch, guests are taken on a guided tour of the Old Town including the Palace and Cathedral, before the chance to shop at the Polygone Riviera Mall. Dinner was served at La Maree before retiring to the Hermitage.

DAY 4

After breakfast, guests were transferred to the harbour to embark on a stunning catamaran for a day of sailing at leisure. 

On board, guests enjoyed an open bar before arriving at Saint Jean Cap Ferrat where they could swim in the sea and have lunch at the Passable Beach Restaurant. 

After lunch, guests sail back to Monaco where they enjoy individual spa treatments before the main event – the gala dinner. 

The gala dinner took place within the Hermitage Hotel in the Belle Epoque Room. Entertainment during the evening includes a light act, dancers, band and DJ between a stunning 4 course fine dining menu.  

DAY 5

After breakfast, guests had a safety briefing before being taken to their very own CV2 Cars, which they could drive themselves in a colourful rally to Saint Michel Ville France Sur Mer.

On arrival, guests enjoyed a tasting of local produce before taking lunch at the incredible La Plongeoir Restaurant. 

After lunch, guests continued the drive to Eze for a perfume making activity at the Fragonard Factory. On return to Monaco, guests enjoyed dinner at Café De Paris before enjoying the world famous Monte Carlo Casino.

Verdict

Throughout the event guests said that they "felt like princesses, had the best trip yet and were delighted with the range of activities on offer."

Avon stakeholder, Bogdan Berdacovici said "Working with Venues and Events International was an excellent experience, they made life so much easier and really put our guests at the centre of everything they did, ensuring that they had the best possible experience."

Fact file

What: Circle of Excellence incentive

Who: Avon

With: Venues and Events International 

When: June 2019

Where: Monaco and the Champagne region of France 


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