Progress of MICE in Taiwan: Future prospects and past history

Known for the warmth and hospitality, Taiwan boasts stunning scenery, lively cultures, and continuously updates and increases its convention infrastructure.

In recent years, the events industry in Taiwan has experienced an outburst of performance, with the combined efforts of industries, central and local governments, and academia. Taiwan has not only announced a record number of international conferences, the nation has also received global awards for its efforts in the events industry. The opening of brand-new exhibition centres boosts Taiwan's appeal to planners around the world.

According to the latest ICCA Statistics Report, Taiwan hosted 173 international conferences, ranking 5th in Asia and setting a new national record, representing an impressive 23% increase. Counted in this new record, Taiwan has been host to the 16th Asian Regional Conference on Soil Mechanics and Geotechnical Engineering, which was held in the Taipei International Convention Center (TICC) and attracted around 1,000 people from 45 countries.

In addition to the TICC, conference space in Taiwan is increasing. Taipei Nangang Exhibition Center Hall 2 (TaiNEX 2) opened its doors in October 2019, boosting Taiwan's conference space and selection. Apart from providing conference and meeting space, mega concerts and exhibitions can also be held there. TaiNEX 2 covers an area of 30,000 sqm, and combined with neighbouring TaiNEX 1, space for a total of 5,000 booths is available. With this new venue, Taiwan hosted COMPUTEX Taipei, the world's second largest international computer exhibition. In the future, the 33rd Taipei Cycle show, which is the world's second largest global cycling exhibition, anticipates a growth of 17% and setting a new record.

With new venues, there are more and more cities hosting international conferences in Taiwan, including Taoyuan, Taichung, Tainan, and others. Looking ahead, in November 2020 the ICCA Congress will return to Taiwan for a second time. To be held in Kaohsiung and themed Meetings Drive Transformation, the focus will be on three concepts: openness, diversity, and young energy. Another event, one for the World Trade Centers Association (WTCA), will be held in March 2020 in Taipei and bring together business leaders and representatives of world trade centres from around the world.

When it comes to Taiwan's events industry, the Taiwan's MICE Promotion Program (MEET TAIWAN) always plays an important role. Launched by the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), MEET TAIWAN’s long-term objectives are to enhance the quality and efficiency of services, strengthen Taiwan’s brand, and sharpen the nation’s competitive edge in the global market. MEET TAIWAN is gaining international recognition, recently receiving the TTG Travel Award for Best Convention & Exhibition Bureau and a 2019 Stevie Award for Communications/PR Campaign of the Year in the travel and tourism category.

With Taiwan's continued progress, these and many more events will elevate Taiwan in the global event business market, ensuring the pull of this vibrant destination in an industry that will grow and progress from strength to strength in the future.

Taiwan's MICE Promotion Program
Organized by Bureau of Foreign Trade, MOEA
                      Taiwan External Trade Development Council
Ad. by Bureau of Foreign Trade, MOEA

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Defying convention: 6 brand new global venues

Defying convention: 6 brand new global venues

New and upcoming international convention centres across Asia, the Americas and Europe.

Our view: Event planners aren’t security guards for drunk guests

Our view: Event planners aren’t security guards for drunk guests

Event organisers should not be placed in vulnerable or compromising positions, says C&IT’s senior reporter Ellie Kahn.

Pure Events appoints business development director

Pure Events appoints business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

16 ways to make conferences less wasteful

16 ways to make conferences less wasteful

Carbon-neutral events may not be possible yet, but there are big changes planners can make to help protect the planet.

Case study: Deviate Innovation Summit 2019

Case study: Deviate Innovation Summit 2019

The one-day summit in an unusual London location addressed the future of media consumption.

‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

Planners want more crisis and security training

Planners want more crisis and security training

Event organisers concerned about their lack of preparation for serious incidents after November's terrorist attack at Fishmongers’ Hall.

The 2019 A-List FAM to Cork and Kerry

The 2019 A-List FAM to Cork and Kerry

Meet in Ireland treated the 2019 A-Listers to yoga, pony trekking and uileann pipes workshops.

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

Incentive planners and DMCs discuss the need for more transparency in their working relationship.

LATEST JOBS