Analytics software company SAS has chosen ICC Birmingham to host the 2020 SAS Forum UK conference.
The conference will attract more than 1,000 delegates. Customers, employees and experts will share best practice on how to transform data into intelligence using analytics and artificial intelligence.
In previous years the event was hosted at sister venue, the Vox, and was held at the larger ICC for the first time in 2019.
Donna Cunningham, sales director for the ICC and Vox said: "We can harness the strengths of it being a bigger venue and use our tiered seating facilities and extensive break out areas.
"SAS is a great client to work with, always pushing the boundaries of what can be done with a conference space and we look forward to their return."
The conference will be held on 22-23 June 2020.
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