PCMA hires new VP of business development

Latest recruit will oversee the association's business efforts for global clients and markets.

PCMA has named Marco Bloemendaal as global vice president of business development.

Bloemendaal will lead PCMA’s business development and account management teams for global clients and markets, reporting to chief business officer Mona Cotton.

"Marco’s experience and knowledge within the DMO, hotel and business event communities will bring tremendous value to PCMA’s brand and help elevate the connections and business value we bring our global clients and communities," Cotton said. 

"He strengthens our leadership team as we continue our mission of demonstrating how business events contribute to global economic and social transformation."   

Bloemendaal joins PCMA from Visit Milwaukee, where he was senior vice president of sales. His previous experience includes senior sales responsibilities at Visit Seattle, Experience Columbus and the Orlando/Orange County Convention and Visitors Bureau. 

He said: "I've spent the past 16 years representing destinations at the CVB/DMO level so I know the importance of not just the economics of business events, but also the social economics for destinations."

Bloemendaal begins the new role in December.

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