New Zealand will welcome thousands of international avocado experts in 2023, after winning the bid to host the 10th World Avocado Congress (WAC).
The five-day conference will bring the world’s leading avocado growers, researchers, marketers, tech innovators and investors to New Zealand.
The bid was won by Tauranga-based NZ Avocado, which represents 1,350 New Zealand growers, with support from Tourism New Zealand and New Zealand Trade and Enterprise (NZTE).
New Zealand contributes 2% of global avocado production and is the world's ninth largest avocado exporter. It was up against Mexico, the largest avocado exporter in the world, and Kenya, the sixth largest exporter of avocados globally, in the competitive bid.
"We’re delighted that the World Avocado Congress is coming to New Zealand," said Tourism New Zealand’s Lisa Gardiner.
"This is a huge boost for our local avocado industry and a chance to showcase New Zealand’s horticulture industry to thousands of influential international guests.
"It also provides the opportunity to access innovation, global knowledge and science to support the growth of the sector."
The NZ team celebrates winning the bid
NZ Avocado chief executive Jen Scoular said that New Zealand’s team approach was integral to its win. This included six months of lobbying activity with key representatives of the international avocado industry, a VIP event for influential delegates hosted by the New Zealand Ambassador to Colombia, and a video message from Prime Minister Jacinda Ardern inviting voters to come and experience New Zealand first-hand.
"The congress will bring the brightest minds in world avocado research to our shores," said Scoular.
"It will bring leading researchers and innovators of avocado breeding, production, supply chain technology and marketing. It will attract the world’s fruit and trade media, showcasing New Zealand’s avocado industry as a leader to existing and potential customers and investors from around the world."
The venue hasn't yet been confirmed, but the under-construction New Zealand International Convention Center in Auckland recently suffered major fire damage and its opening scheduled for 2020 is expected to be delayed.
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