WRG wins major Ricoh contract

Agency will be responsible for print technology brand's presence at drupa 2020 and four-year comms campaign.

WRG has won a major project to support print technology brand Ricoh’s presence at the print and media show, drupa 2020, as well as a multi-channel comms campaign that will be used for Ricoh’s global print communications for the next four years. 

Ricoh first partnered with WRG for IPEX in 2010 and again at drupa in 2012 and 2016. 

"WRG retained this project with a bold design and campaign direction which perfectly tapped into the confidence we have in our market-leading products and services," said John Blyth, marketing and communications manager at Ricoh Europe.  

"We’re delighted to work with them again given drupa 2020 is so strategically important in how we work with our clients and partners on their future print journeys."

WRG’s Ben Atherton said: "Increasingly, clients want an integrated approach to solving their communications challenges and everyone on the team at WRG worked with that in mind when creating our response to Ricoh’s brief.  

"The insight, strong experiential design and messages will strongly resonate with Ricoh’s audience and really make an impact at the show and beyond." 

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