New commercial director for TEN6 creative

Following recent multi-year deal with client Genesys, new director will take the lead on European and APAC business.

TEN6 Creative has hired Max Fellows as its new commercial director.

Fellows will lead the commercial business function within Europe and APAC, while CEO Matt Culverhouse maintains the lead for sales, accounts and operations in the US.

Fellows brings over a decade of live event agency experience working with clients such as Google, Ubisoft, VISA, Facebook and LinkedIn at agencies including TBA, Clive and MCI Group.

"I have been following Max’s career for quite some years now and am absolutely delighted to have him join us," said Culverhouse.

"We have some pretty ambitious growth plans for the next five years and I can think of nobody I would rather have by my side, sharing in the TEN6 mission, passions and values"

Fellows added: "I am honestly so excited to be joining the formidable and personable team at TEN6 Creative at such a key time in their journey.

"The potential is just huge and I can’t wait to help build on the incredible success they have already achieved in just three years."

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