XSEM has celebrated a series of new client wins, after expanding into the drinks industry and already surpassing its financial targets for 2019 as a result.
During the past six months XSEM has secured eight new clients including Slingsby, Merchant’s Heart, Carthy & Black and Beluga Vodka.
This rapid growth has led to it exceeding its 2019 turnover target by £500,000, three months before the end of its financial year.
"We’re extremely proud of the progress XSEM has made, our expansion into the drinks industry is an exciting venture," said managing director Dan Bardgett .
"We’ve worked with long-standing clients including Molson Coors, but the appointment of our business development manager, Brooke Dawson, has allowed us to hone in on her drinks expertise and widen the services we offer this market."
"We have bold plans for growth and have set a target of £7.4m turnover for 2020."
Alongside the growth of XSEM’s work with drinks brands, senior business manager, Sarah Davenport and business development manager Megan Walters have been responsible for the agency’s increased presence in the building, IT and telecoms sectors. Recent client wins there include PDM, Allvotec and Exertis.
The company recruited nine new team members in 2019, including a new project manager, a marketing rewards manager and a rewards and hospitality coordinator to focus on XSEM’s successful rewards division.
Recent work has included an experiential event for Merchant’s Heart, where guests were submerged in the science and production of drinks to effectively illustrate the benefits of the 'spirit enhancer'.
Similarly, for a Slingsby Gin activation at Polo in the Park, XSEM created a stand to showcase the premium drinks brand.
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