XSEM raises a glass to new client wins

Expansion into the drinks industry has led to the agency smashing its 2019 turnover target three months early.

XSEM has celebrated a series of new client wins, after expanding into the drinks industry and already surpassing its financial targets for 2019 as a result. 

During the past six months XSEM has secured eight new clients including Slingsby, Merchant’s Heart, Carthy & Black and Beluga Vodka. 

This rapid growth has led to it exceeding its 2019 turnover target by £500,000, three months before the end of its financial year. 

"We’re extremely proud of the progress XSEM has made, our expansion into the drinks industry is an exciting venture," said managing director Dan Bardgett . 

"We’ve worked with long-standing clients including Molson Coors, but the appointment of our business development manager, Brooke Dawson, has allowed us to hone in on her drinks expertise and widen the services we offer this market."

"We have bold plans for growth and have set a target of £7.4m turnover for 2020."

Alongside the growth of XSEM’s work with drinks brands, senior business manager, Sarah Davenport and business development manager Megan Walters have been responsible for the agency’s increased presence in the building, IT and telecoms sectors. Recent client wins there include PDM, Allvotec and Exertis.

The company recruited nine new team members in 2019, including a new project manager, a marketing rewards manager and a rewards and hospitality coordinator to focus on XSEM’s successful rewards division.

Recent work has included an experiential event for Merchant’s Heart, where guests were submerged in the science and production of drinks to effectively illustrate the benefits of the 'spirit enhancer'. 

Similarly, for a Slingsby Gin activation at Polo in the Park, XSEM created a stand to showcase the premium drinks brand.  

 

For more features and breaking news sign up to C&IT Magazine's daily News Tracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

Incentive planners and DMCs discuss the need for more transparency in their working relationship.

C&IT launches incentives survey

C&IT launches incentives survey

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

You shouldn't have to eat junk food at events and go home 'feeling lousy'

You shouldn't have to eat junk food at events and go home 'feeling lousy'

Big changes to how long events affect our health and wellbeing are urgently needed, says a VP of BCD Meetings & Events.

Diary of a delegate: Undiscovered Azerbaijan

Diary of a delegate: Undiscovered Azerbaijan

Exploring the emerging destination’s modern and medieval experiences in Baku, Gabala and Sheki.

Brands at Work appoints new creative director

Brands at Work appoints new creative director

Senior hire brings experience from a range of sectors that will help the agency meet the evolving needs of clients.

In pictures: Four Seasons Hotel Bangkok opening March 2020

In pictures: Four Seasons Hotel Bangkok opening March 2020

The hotel at Chao Phraya River offers indoor and outdoor event spaces in the Thai capital.

Judges announced for C&IT Awards Americas

Judges announced for C&IT Awards Americas

The inaugural C&IT Awards Americas will be judged by a mix of regional and global event professionals.

Ditching ‘swag bags’ and tackling the problem of food waste

Ditching ‘swag bags’ and tackling the problem of food waste

Corporate event planners spoke about ways to reduce waste and make conferences more sustainable.

‘I thought having children would have no impact on my career in events’

‘I thought having children would have no impact on my career in events’

One event professional discusses the struggle to balance work and life as a mother of a two-year-old.

Six new recruits for Venues and Events International

Six new recruits for Venues and Events International

Swindon-based event agency expands its team, including return of two former employees, after new client wins.

LATEST JOBS