The Creative Engagement Group hires three senior creative directors

Agency brings in new staff to strengthen its creative team for live experiences, communications, interactive and immersive content.

The Creative Engagement Group (TCEG) has hired three new senior members of staff to boost its creative and output in Europe and the US.

The new staff are Alex McDonnell as content creative director, Paul Fidler as a live creative director and Jessica Meek as live creative director. 

Alex McDonnell has been hired as a content creative director in London and brings lots of experience in developing compelling stories and films.

McDonnell was previously creative director and head of film for the London content agency Evidently, with clients including Dove, Lifebuoy, Unilever, Sanofi Genzyme and Battersea Power Station.

TCEG executive creative director Mark Gass said: "We live in unusual times. The old ways of doing things no longer work well. Our clients need unusual solutions.

"It’s critical to have creative directors who are not only unusually good at what they do but are also unusual thinkers too. 

"They join an ever-growing team across five studios who, while separated by geography are united by our shared ambition to create unforgettable experiences."

Paul Fidler also joins TCEG in London and will work as a live creative director.

Fidler was associate creative director at brand experience agency Wasserman, where he worked with clients including Nike, Grey Goose, Bombay Sapphire, Vodafone and Formula One. 

Fidler has also worked at agencies FKC and Crossing O’Sullivan, where he led a creative team on brands including Virgin Media and TATA Steel.

Jessica Meek joins the Philadelphia office, where she will take on the role of a live creative director for the US.

She was previously a creative director for the San Francisco office of London agency Instinctif Partners, where she built creative engagement programmes, events and experiences.

Meek - who has worked with clients such as GoPro, Tesla, eBay and Timbuk2 - has also previously worked for Jack Morton Worldwide and George P Johnson.

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