Melbourne has won the bid to host the World Congress of Optometry 2021 (WCO 2021) which will attract eye health professionals from around the world.
The three-day congress at the Melbourne Convention and Exhibition Centre (MCEC) will take place in September 2021 and will include manufacturers and equipment suppliers.
The event aims to share the latest technological and patient care advances with the hope that optometrists can make a significant impact on eye health.
MCB’s acting CEO Julia Swanson said Melbourne’s reputation as a knowledge capital and innovation centre was the foundation for the winning bid.
"Melbourne is recognised as a premium destination in hosting global events in the medical field and the city provides the platform for further research and development while contributing to the economy," Swanson said.
Melbourne recently merged the Southern Regional Congress (SRC) and Optical Distributors and Manufacturers Association (ODMA) to create the new biennial event called O=MEGA19, which aims to be the largest education, eye care and eyewear event.
"Business events are extremely valuable to our economy, with the average business events visitor spending at least twice as much as a leisure visitor," said tourism minister Simon Birmingham.
"These two events alone are expected to inject around $10 million (AUD) into the economy."
The bid was secured by MCB in partnership with Optometry Victoria South Australia and the Optical Distributors and Manufacturers Association.
There was also support from the Victorian State Government and Tourism Australia’s Business Events Bid Fund Program.
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