World Congress of Optometry 2021 set for Melbourne

Eye health professionals bound for Australia to share global knowledge, experience and practices.

Melbourne Convention and Exhibition Centre.
Melbourne Convention and Exhibition Centre.

Melbourne has won the bid to host the World Congress of Optometry 2021 (WCO 2021) which will attract eye health professionals from around the world.

The three-day congress at the Melbourne Convention and Exhibition Centre (MCEC) will take place in September 2021 and will include manufacturers and equipment suppliers.

The event aims to share the latest technological and patient care advances with the hope that optometrists can make a significant impact on eye health.

MCB’s acting CEO Julia Swanson said Melbourne’s reputation as a knowledge capital and innovation centre was the foundation for the winning bid.

"Melbourne is recognised as a premium destination in hosting global events in the medical field and the city provides the platform for further research and development while contributing to the economy," Swanson said.

Melbourne recently merged the Southern Regional Congress (SRC) and Optical Distributors and Manufacturers Association (ODMA) to create the new biennial event called O=MEGA19, which aims to be the largest education, eye care and eyewear event.

"Business events are extremely valuable to our economy, with the average business events visitor spending at least twice as much as a leisure visitor," said tourism minister Simon Birmingham.

"These two events alone are expected to inject around $10 million (AUD) into the economy."

The bid was secured by MCB in partnership with Optometry Victoria South Australia and the Optical Distributors and Manufacturers Association.

There was also support from the Victorian State Government and Tourism Australia’s Business Events Bid Fund Program.

For more features and breaking news sign up to C&IT Magazine's daily News Tracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

Event planners' top picks for Singapore revealed

Event planners' top picks for Singapore revealed

We asked two experts who have organised events in the country to share their experiences of the sovereign state.

How planners can prepare for a terror attack

How planners can prepare for a terror attack

Counter-terrorism expert Richard Pendry has advice for event organisers on how to respond to critical incidents.

Defying convention: 6 brand new global venues

Defying convention: 6 brand new global venues

New and upcoming international convention centres across Asia, the Americas and Europe.

Our view: Event planners aren’t security guards for drunk guests

Our view: Event planners aren’t security guards for drunk guests

Event organisers should not be placed in vulnerable or compromising positions, says C&IT’s senior reporter Ellie Kahn.

Pure Events appoints business development director

Pure Events appoints business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

16 ways to make conferences less wasteful

16 ways to make conferences less wasteful

Carbon-neutral events may not be possible yet, but there are big changes planners can make to help protect the planet.

Case study: Deviate Innovation Summit 2019

Case study: Deviate Innovation Summit 2019

The one-day summit in an unusual London location addressed the future of media consumption.

‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

LATEST JOBS