Brand experience agency Freeman has appointed Frankie Lythcott as executive producer.
Lythcott will join the agency's EMEA experience production team, based in the Soho offices. She has worked on a broad spectrum of global events, including consumer, corporate incentive events, product launches, private evening events and awards.
She has worked with brands including IBM, Microsoft, Samsung, Visa and CNN.
Lythcott said: "I couldn’t help but jump on the opportunity to work with such an amazing, creative, and talented team who knows how it works and knows what it takes to get there.
"I believe in empowering my teams to let their personalities shine through, aiming for high standard results when they deliver an event and keeping their minds open to learning from their colleagues, clients, and the journeys we take as a team."
Carley Faircloth, global VP and newly appointed managing director said: "I’ve known, worked with, and highly respected Frankie for some time now. She’s an amazing talent and leader, and I’m absolutely thrilled to bring her into our tribe."
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