BCD M&E acquires L37 Creative

Acquisition of Chicago-based event production agency will strengthen BCD M&E's US capabilities.

BCD Meetings & Events has acquired L37 Creative, an event production and creative media agency headquartered in Chicago. 

The addition of L37 is intended to strengthen BCD M&E’s US event capabilities and boost its global creative and engagement services.

"This acquisition enhances our robust creative and engagement offering with in-house production, to give our customers agency-level services backed by the power of BCD M&E," said Scott Graf, BCD M&E’s global president. 

L37 Creative has employees in San Diego, Las Vegas, Chicago and New York.

"This partnership isn’t new," said Christine Erickson, SVP, U.S. Event Solutions and Sports. "Our teams have been working together as strategic partners for 15 years."

Bruce Morgan (L) and Christine Erickson (R) of BCD M&E with L37 Creative’s Ryan Legue (centre)

Ryan Legue, principal at L37, added: "Being part of a global organisation that’s purely focused on being a leader in corporate meeting and events will open new doors of opportunity for our customers and employees."

"We find our cultures to be very similar—we love BCD M&E’s creative spirit and purpose-drive dedication. It is a natural evolution of both teams’ growth."

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