Experiential marketing agency 2Heads has appointed Jordan Waid as global executive creative director, following a period of record growth.
Waid will manage global accounts including Rolls Royce, ITV, Airbus and Disney, where he will be developing unique brand experiences and campaign programmes at events such as Cannes Lions.
He will work closely with global managing director, Craig Wildman, to oversee the expansion of 2Heads’ creative and design teams.
Waid joins from FreemanXP where he was vice president of brand experience EMEA. In this role, he founded its design thinking innovation hub, The Trend Lab.
He has more than 15 years experience in media and marketing in the UK and the USA, and was creative director at LIVE (Omnicom Media Group), FCB Inferno Ltd, Cheil MD Lab and Imagination.
Waid is also the founder of The Social Impact Co. which designs ethical products and services.
Craig Wildman, global managing director at 2Heads, said: "Jordan possesses a real vision for creative design and branding, and has successfully built a strong personal reputation for innovative work across many agencies in both European, Asia and North American markets."
The appointment takes 2Heads’ staff count to 72 across offices in Marlow, London, Cannes, Los Angeles and Hong Kong.
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