First look: The Eastside Rooms in Birmingham to open in 2020

Opening spring next year, the new venue will house a 195-room hotel and large banqueting room.

of

The Eastside Rooms is a new conference and events venue, which will open its doors in Spring 2020.

Built as part of the ‘Eastside’ development of the city, the new venue is in Birmingham's ‘Knowledge Quarter’ and sits alongside the city’s universities.

This area also houses science, research and educational facilities – part of a city-wide strategy to build a 'knowledge economy'. It is within walking distance of Birmingham City Centre, the city’s canal network and the historic area made famous by the TV series Peaky Blinders. 

Aloft Hotel is a 195-room on-site hotel with a mixture of standard and luxury suites. There is also an on-site pub, which has been carefully restored from one of the city’s oldest public houses.

The Affinity Suite is the main space within the Eastside Rooms, and will be the city’s largest pillar-free banqueting room, able to seat up to 1,200 delegates. The Affinity Suite is surrounded by over 800 square metres of plenary, breakout, meetings, and events space on floors one and two of the venue, including the Belmont Suite, which can host 400 delegates. 

Matt Huddart, regional general manager at The Eastside Rooms, said: "The Eastside Rooms couldn’t be coming to Birmingham at a better time. There is so much momentum in the city right now, and so much going on with the creation of the Knowledge Quarter and the increase in transport links.

"This part of Birmingham has an amazing heritage that will be woven into the design of the hotel, but it also has a great future that we’re delighted to be a part of."

The venue has easy access to Birmingham’s two main train stations and its national and international airports.

For more features and breaking news sign up to C&IT Magazine's daily Newstracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Our view: Event planners aren’t security guards for drunk guests

Our view: Event planners aren’t security guards for drunk guests

Event organisers should not be placed in vulnerable or compromising positions, says C&IT’s senior reporter Ellie Kahn.

Pure Events appoints new business development director

Pure Events appoints new business development director

New hire will focus on broadening the agency's client base as it aims to work with more global companies.

16 ways to make conferences less wasteful

16 ways to make conferences less wasteful

Carbon-neutral events may not be possible yet, but there are big changes planners can make to help protect the planet.

5 of the world's most affordable cities for incentives

5 of the world's most affordable cities for incentives

To help you find luxury on a budget, Starling Bank has ranked the world's most and least affordable capital cities to explore in a day.

Case study: Deviate Innovation Summit 2019

Case study: Deviate Innovation Summit 2019

The one-day summit in an unusual London location addressed the future of media consumption.

‘I’m sick of being asked why I’m charging’, says DMC manager

‘I’m sick of being asked why I’m charging’, says DMC manager

Event agencies and DMCs debate issues around cost and creativity during a panel discussion at C&IT’s Incentives Retreat.

New global MD for Ashfield Meetings & Events

New global MD for Ashfield Meetings & Events

Agency makes three appointments to its global leadership team, include HR and finance directors.

Planners want more crisis and security training

Planners want more crisis and security training

Event organisers concerned about their lack of preparation for serious incidents after November's terrorist attack at Fishmongers’ Hall.

The 2019 A-List FAM to Cork and Kerry

The 2019 A-List FAM to Cork and Kerry

Meet in Ireland treated the 2019 A-Listers to yoga, pony trekking and uileann pipes workshops.

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

‘A damaging lack of trust’: Can agencies and DMCs improve their relationship?

Incentive planners and DMCs discuss the need for more transparency in their working relationship.

LATEST JOBS