BeSixth hires head of global strategic partnerships

The recently-launched event agency's new appointment will be based in the Los Angeles office.

Recently launched global live experience and events agency BeSixth, which has offices in London and Sydney, has appointed Jon Leshay as head of global strategic partnerships and branding. 

Leshay will bring in new business and oversee the international development of the agency from Los Angeles, giving the agency a foothold in the United States. 

Dean James, founder and chairman of BeSixth, said: "With a proven track record of powerful campaigns that bring together the worlds of brands, music, film, television and talent management, Leshay is uniquely placed to deliver on the needs of artists and brands – having curated campaigns, events and alliances for both across the globe."

Leshay has extensive experience at major record labels, including Elektra Records in New York – where he was the youngest ever senior vice president, as well as Columbia Records and Warner Bros. in Los Angeles.

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