The consortium of 18 conference centres will target the UK market from next year and appoint a dedicated representative to spearhead the campaign.
It is currently rolling out its activity in Germany. Its research has indicated most of the group's business comes from these markets, followed by the US and Benelux.
The group's sales team is conducting face-to-face meetings and workshops, and will be promoting its planned growth to 21 centres by next year. HCCE has also relaunched its website, www.hcce.com.