The Financial Times' global conferences and events division, FT Live, has appointed Orson Francescone as its managing director.
Francescone joins the from Haymarket Media, where he worked as director of events and oversaw content-led B2B conferences and exhibitions.
Before that, he developed some of the world’s largest and most profitable B2B conferences as vice president of DMG Events, a division of the Daily Mail Group.
"I will be sad to be leaving such an amazing and iconic media group like Haymarket but I will do so in the knowledge of having positioned the business on a firm footing for continued success," said Francescone.
"We have transformed the shape of the events business by focusing on fewer bigger bets and delivering some iconic industry gatherings for our market leading brands such as Campaign's Media 360 in Brighton; an event which has doubled its revenues in less than 18 months.
"Joining the Financial Times will bring me back to my roots in the City of London, having started my career as a conference producer many years ago with publisher Euromoney.
"With teams in London, New York and Hong Kong I look forward to putting in place a global strategy for growing FT Live's existing events portfolio."
Angela Mackay, global publisher of FT Live and managing director of FT Asia Pacific, said: "I am delighted that Orson is joining our team. He brings deep experience in a range of events, from large-scale exhibitions to intimate client-tailored gatherings. FT Live will continue to grow and flourish under his leadership."
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