Ruby Hotels' first UK property to open in Southbank in 2020

The carnival-themed Ruby Lucy will bring 'lean luxury' to London in January and have a Marshall guitar amp in every room.

Ruby Hotels, the Munich-based hotel brand, will launch its first UK property in January 2020 on Southbank’s Lower Marsh. 

The new 76-room hotel, Ruby Lucy, forms part of an expansion plan for Ruby Hotels to unveil a total of eleven new hotels – including a second London property – by 2022. 

Ruby Lucy’s interior design will be inspired by Southbank’s fairs and markets, entertainment and theatre scene, with a carnival theme throughout the hotel. 

Just a three-minute walk from Waterloo station, Ruby Lucy will offer 76 rooms, ranging from smaller ‘Nest’ rooms to expansive ‘Loft’ rooms, a stylish 24-hour bar, a communal work station and a library. 

Quirky touches include a Marshall guitar amp in each room, which guests can use with their own guitar or one borrowed from reception, and ‘Ruby Radio’, the hotel group’s own internet radio station. 

Ruby Lucy will follow Ruby Hotels’ ‘lean luxury’ philosophy: a top location and high-quality fittings and design at an affordable price. 

"This works because we accommodate luxury in a relatively condensed space, similar to luxury yachts, and we forego unnecessary services," said Michael Struck, Ruby founder and CEO.

"Thanks to proprietary technical innovations, we plan, build and organise ourselves differently from conventional hotels." 

A communal space will serve an organic, locally-produced breakfast and galley kitchens, vending machines and ironing stations will supply guests with all of their needs.

Founded in 2013, the group already operates six Ruby Hotels – in Vienna, Hamburg, Düsseldorf and Munich – with twelve more planned.

For more features and breaking news sign up to C&IT Magazine's daily News Tracker.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What the election result means for events

What the election result means for events

Following a landslide victory for the Conservative Party in the general election, what do key industry figures think about the result?

C&IT's APAC Awards now open for entries

C&IT's APAC Awards now open for entries

Brand new this year, C&IT will recognise the very best in events in the Asia Pacific region.

Which trends do corporate event planners expect to see next year?

Which trends do corporate event planners expect to see next year?

In part nine of our State of the Industry: Corporate Report, we asked corporate event planners what trends they expect to see in 2020.

Trinity Event Solutions appoints managing director

Trinity Event Solutions appoints managing director

Jenny Harding steps into a new role after ten years at the agency, where she has also been recognised for charitable work.

Top 3 incentive trends for 2020

Top 3 incentive trends for 2020

What are the biggest luxury travel requests that incentive planners should watch next year?

Plans revealed for major new Edinburgh arena

Plans revealed for major new Edinburgh arena

The 8,000 seater indoor arena in Scottish capital is expected to include conference space and hotels.

What corporate event planners want from suppliers

What corporate event planners want from suppliers

Part eight of the State of the Industry Corporate Report asks what the most influential factors are when choosing suppliers.

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Australian bushfires: 'Natural phenomena and crises are always going to happen'

Tourism Australia's Penny Lion talks about the bushfire crisis and the country's booming events industry.

Top Banana hires non-executive director

Top Banana hires non-executive director

New addition brings more than 30 years experience to the agency and will mentor and advise the leadership team.

Why there's been a surge of new hotels in Perth

Why there's been a surge of new hotels in Perth

Its pristine beachfront rivals California, with massive investment in tourism creating new hotels and jobs.

LATEST JOBS