GPJ adds to leadership team with two more senior hires

GPJ boosts its top team with the appointment of industry specialists as director of strategy and planning and as executive producer.

Kerstin Twachtmann and Matthew Rickard.
Kerstin Twachtmann and Matthew Rickard.

George P. Johnson has announced the appointment of two senior hires – Kerstin Twachtmann as director of strategy and planning and Matthew Rickard as executive producer.

Twachtmann joins GPJ’s strategy and planning team having previously worked as lead strategist at AmazeRealise where she oversaw global brands such as Lexus, Pret A Manger, Fiat Chrysler Automobiles and Nickelodeon.

Managing director, UK and Nordics Jason Megson said: "Kerstin and Matt joining the senior team, the latest in a long line of moves to bring in the industry’s ‘best and brightest’, demonstrates our commitment to continually improve both our talent pool and offering to clients."

Twachtmann will help expand GPJ’s strategic planning consultancy and help spearhead how IBM selects and invests in experience marketing.

"As a lover of technology, I’m thrilled to be working with GPJ on the IBM account, a company that has long been at the top of my client wish-list," she said.

"There are few agencies in the world who can match GPJ’s scale and standing. I’m excited to join the team and bring my experience to the challenging experiential space."

Rickard joins GPJ’s new integrated production team following more than a decade of industry experience, including work as operations director at Wonder London and production director at Cake Havas.

He has worked on global brands such as EE, Google, YouTube, HSBC, Aston Martin and BBC3.

Rickard said: "GPJ is clearly an agency looking forward and embracing change. From the relocation of their office to Central London to numerous skilled hires to the strengthening of the agency’s offering, I am so happy to be part of this growth.

"The opportunity to lead Cisco Live EMEAR is very exciting and brings together my experience in large scale live event production as well as team management." 

Rickard will report to Fran Elliott, head of integrated production, with responsibility for leading Cisco Live EMEAR taking place at The Fira in Barcelona in January 2020.

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