Events Industry Board appoints two new members

New appointments aim to strengthen membership and attract more high-quality international events to the UK.

Bird (left) and Jagger
Bird (left) and Jagger

Events Industry Board has appointed Leigh Jagger, CEO, EVCOM and formerly director of the Banks Sadler Group and Conrad Bird, director of campaigns and marketing at the Department for International Trade and formerly the GREAT campaign director working in the Prime Minister’s Office and the Cabinet Office Communication Department.

Jennifer Jenkins, former CEO, EVCOM will be remaining on the board as an independent member.

The Events Industry Board, established in 2015, advises ministers on how to improve the competitiveness of the UK in order to attract a greater number of high-quality international events and grow the value of existing international events.

The Board is responsible for overseeing the implementation of the UK Government’s International Business Events Action Plan, announced as part of the wider Tourism Sector Deal by the former Prime Minister Theresa May.

Michael Hirst OBE, chair of the Event Industry Board said: "Leigh’s experience of the industry and its creative enterprise will be essential as the board looks for more ways of using events to showcase the best of Britain. 

"Conrad has already been highly supportive of the business events sector through GREAT’s backing of VisitBritain’s Business Events Growth Fund. His marketing skills and links to the Department of International Trade will be invaluable in the future work of the Board, especially as we go forward and implement the UK Government’s International Business Events Action Plan."

The Events Industry Board membership is as follows:

  • Michael Hirst OBE – chair and chair of BVEP
  • Sarah Wright – Independent
  • Jennifer Jenkins – Independent
  • Leigh Jagger – CEO of EVCOM
  • Conrad Bird – director of campaigns and marketing at the Department for International Trade
  • Mike Rusbridge – formerly chairman of Reed Exhibitions – attending in a personal capacity
  • Tracy Halliwell MBE – director of business tourism and major events, London and Partners
  • Chris Skeith – chief executive of AEO
  • Simon Hughes – Independent
  • Kate Nicholls – CEO of UKHospitality
  • Representatives from VisitBritain, VisitEngland, VisitScotland, VisitWales and the Northern Ireland Tourist Board, and representatives from Government departments including DCMS and DIT.

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